Swag
effortless cool, charisma, style (sometimes ironic)
Origin
Derived from English 'to swagger' (to strut, to boast); 'Swag' denotes an enviable, effortlessly cool charisma and style (sometimes used ironically). In the German-speaking world the term spread strongly from around 2010 through the (German) rap scene. In 2011 'Swag' was voted Jugendwort des Jahres.
Building blocks
Words in this expression
Examples
Mit der neuen hast du Swag.
With that new jacket you've really got swag.